Amazon makes Prime Video look more like Netflix (and every other streaming app)

Amazon is introducing a brand new Prime Video interface that might be acquainted to anybody who has used Netflix – or, for that matter, another trendy streaming service. To make the Prime Video expertise “much less busy and overwhelming,” the corporate has relocated the platform’s important navigation bar to the left facet of the display and organized the icons right into a vertical column. From prime to backside, the six menus are Search, House, Retailer, Reside TV, Free and My Stuff.

A lot of the menus embody subcategories to simplify navigation additional. As an illustration, the House part has subcategories for films, TV reveals and sports activities. Different Netflix-inspired options embody a prime 10 checklist of common content material and poster-style thumbnails that develop to play a preview once you navigate over them.

Prime Video's new


Nevertheless, essentially the most useful change Amazon has launched is a brand new set of icons that make it simpler to know if one thing is a part of Prime Video. A blue checkmark means the TV present or film you wish to watch is included together with your subscription. Against this, a gold procuring bag means you could both purchase or hire the content material to view it.

In response to , Amazon spent 18 months engaged on the redesign. Ben Smith, vice-president of product for Prime Video and Prime studios, led the undertaking. Notably, he beforehand labored on Hulu’s . That effort noticed the service strive one thing radically completely different just for it to return to a extra acquainted design a number of years later.

As do the new portrait poster-style thumbnails that expand when you navigate over them.


Amazon will start rolling out the brand new Prime Video expertise beginning this week. The redesign will first arrive on Android and suitable streaming gadgets — together with Roku, Fireplace TV and Apple TV — earlier than touchdown on iOS and the net later this yr.

The brand new expertise will not roll out to each system the place Prime Video is accessible, and among the many extra notable omissions are the third-generation Apple TV and Sony’s PlayStation 3. If both of these are the way you watch Prime Video, you will not lose entry to the service in consequence — you will simply must get by with out the redesigned interface in the intervening time.

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