Apple Hikes iPhone 13 Series Price in Japan by a Fifth as Inflation Rises

Apple has hiked by almost a fifth the price of its flagship iPhone telephone in Japan, which is battling a weakening yen foreign money and rising inflation.

The Cupertino, California-based producer’s entry stage iPhone 13 now prices JPY 117,800 (roughly Rs. 69,000), Apple’s web site confirmed, in comparison with JPY 99,800 (roughly Rs. 58,500) beforehand.

With the greenback up 18 p.c in opposition to the yen year-to-date, the upper value of the iPhone, which dominates Japan’s smartphone market, comes as customers’ wallets are being squeezed by worth hikes for every day requirements.

Such widespread hikes are a change for many Japanese following years of steady costs for a lot of merchandise.

Apple didn’t instantly reply to a request for remark.

The corporate topped a listing of the worldwide best-selling smartphones for April, in line with a report from Counterpoint analysis launched earlier this month. The iPhone 13, iPhone 13 Professional Max, iPhone 13 Professional, and iPhone 12 had been the highest 4 best-selling smartphones on the earth in April.

In response to the report, the iPhone 13 had 5.5 p.c of the worldwide market share, whereas the corporate’s costliest mannequin — the iPhone 13 Professional Max — was in second place with a 3.4 p.c world market share. The iPhone 13 Professional and iPhone 12 captured 1.8 and 1.6 p.c share of the market, respectively. In the meantime, the iPhone SE 2022 was in seventh place with 1.4 p.c of world smartphone gross sales — capturing 18 p.c of Japan’s smartphone market share.

Later this yr, Apple is anticipated to launch 4 iPhone 14 fashions — two Professional fashions which might be codenamed D73 and D74, and two non-Professional fashions with codenames D27 and D28 — in line with a report.

The high-end iPhone 14 Professional fashions are tipped to get an improved front-facing digicam, a brand new rear-camera system with a 48-megapixel sensor, thinner bezels, an A16 chip, and a pill-shaped cutout for Face ID and a gap punch for the digicam, whereas the non-Professional iPhone 14 fashions are stated to return with the A15 chip that powers the iPhone 13.


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