Kendrick Lamar’s latest music video includes deepfakes of Will Smith and Kanye

Kendrick Lamar is out to indicate that deepfakes are helpful for greater than misinformation and creepy porn. The rapper has shared a music video for his “The Coronary heart Half 5” single that revolves completely round deepfake superstar faces superimposed on Kendrick’s physique as he spits bars. The clip seamlessly transitions between AI-based visas of well-known and infrequently infamous figures in latest Black tradition, together with Kanye West, OJ Simpson, Will Smith and late icons like Kobe Bryant and Nipsey Hussle.

Deep Voodoo, a studio shaped by South Park creators Trey Parker and Matt Stone, was accountable for the deepfake imagery. The video was directed by Kendrick and Dave Free.

As with the lyrics themselves, the overlaid faces function commentary on the Black expertise. They symbolize completely different points of a standard voice, and seem alongside key verses (corresponding to Kanye for bipolar dysfunction, and Nipsey for homicide). In that sense, Kendrick’s video is a reminder that deepfake know-how is only a instrument, and could be helpful for inventive expression in the best palms.

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