Netflix partners with Microsoft for upcoming ad-supported subscription tier

Netflix has discovered a companion for its upcoming ad-supported tier. On Wednesday, the corporate introduced it plans to work with Microsoft on the hassle. In a weblog publish printed by Microsoft, the tech large stated it will present Netflix with technological and gross sales experience.

As lately as final month, The Wall Avenue Journal urged Google and Comcast have been among the many main candidates to assist Netflix construct out an ad-supported tier. On Wednesday, Netflix stated it chosen Microsoft for the tech large’s “confirmed skill” to help its prospects. “Microsoft provided the flexibleness to innovate over time on each the know-how and gross sales aspect, in addition to robust privateness protections for our members,” stated Netflix Chief Working Officer Greg Peters. Not talked about is the truth that Microsoft does not function a competing streaming service.

Netflix co-CEO Reed Hasting first revealed the corporate was exploring cheaper plans this previous April. The admission got here after Netflix introduced that it had misplaced 200,000 subscribers within the first quarter of 2022. On the time, Hastings stated the corporate deliberate to finalize the small print of its plans “over the subsequent 12 months or two.” Netflix is ​​scheduled to announce its second-quarter earnings on Tuesday. In accordance with CNBCthe corporate lately warned Wall Avenue it might have misplaced as many as two million subscribers over the previous three months.

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