Nothing Reveals Its First Smartphone, the ‘phone (1)’

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Carl Pei is hoping to recreate the success of OnePlus, the smartphone firm he based in 2013, together with his new enterprise, Nothing. Right now, the outfit confirmed rumors it was designing and constructing its first smartphone, the “cellphone (1)” and it is set to reach someday this Summer time.

With over 3 billion gadgets operating some taste of Android at this level, the world would not essentially want one other firm making Android-based smartphones, however that sentiment additionally rang true again in 2013 when Carl Pei and Pete Lau based OnePlus. To set itself aside from the competitors, OnePlus targeted its efforts on making flagship killers; smartphones that provided as a lot performance and efficiency as gadgets from Samsung and Google, however at half the value. The technique labored, and OnePlus turned a well-respected model amongst Android customers and merged with Oppo earlier this 12 months to assist proceed its progress.

However in 2020, Pei left OnePlus and revealed he was beginning a brand new firm from scratch known as Nothing that will try to do the identical factor as OnePlus had: shake up the smartphone and shopper electronics trade by a brand new method to design because of a partnership with the Swedish firm, Teenage Engineering, Nothing’s first machine, the ear (1) wi-fi earbudswas teased just a little over a 12 months in the past and finally arrived within the Summer time of 2021 with an inexpensive $99 price ticket and options and efficiency that rivaled pricier options from Apple, Samsung, and Google.

Ever since Nothing’s existence was revealed it was assumed the brand new firm would finally be making smartphones. Rumors heated up earlier this month throughout Cellular World Congress 2022 when Pei was noticed displaying off a prototype machine to Qualcomm executives, however right this moment brings the primary official affirmation {that a} Nothing smartphone is en route,

The merely named cellphone (1) was revealed at a Nothing occasion right this moment, and whereas full particulars and specs are nonetheless sparse, the cellphone (1) will run on Qualcomm’s Snapdragon platform and can function a streamlined model of Android that has been minimized to its naked necessities that the corporate is looking Nothing OS. The corporate launched a handful of screenshots of the Nothing OS right this moment revealing a novel design language that features customized fonts and graphical parts, and a preview can be made out there by the customized Nothing OS launcher that can be downloadable on sure Android smartphones beginning in April.

Nothing guarantees a smartphone that is “designed to ship a quick, easy and private expertise” and one that may “effortlessly join and combine Nothing merchandise and merchandise from different world-leading manufacturers.” It is an method that has actually benefitted Apple whose AirPods line of wi-fi headphones supply simple connectivity to its varied gadgets, and it sounds just like the cellphone (1) can be removed from the final product that Nothing has deliberate.

The one different element Nothing revealed concerning the cellphone (1) right this moment is that the corporate plans to launch it someday this Summer time. Whether or not or not ongoing provide chain points complicate that plan stays to be seen, but when the corporate delivers a product as spectacular because the ear (1) earbuds, there’s good purpose to be enthusiastic about this one.

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