Nothing teases phone (1) design ahead of next month’s launch – TechCrunch

It is laborious to get a thrill from glimpses of unreleased smartphone {hardware} lately, given the baked-in maturity of the cellular market and the overall type and performance sameness of the sticky rectangles we people routinely spend hours poking at and peering into every day.

However this rear-view design-teaser (beneath) of an upcoming handset made by {hardware} startup Nothing may simply provide you with slightly tingle: Meet the minimally named cellphone (1), in all its pure, deconstructed, ‘analog’ glory — parrot not included, most likely.

As design aesthetics go, it is roughly akin to if The Strange made electronics. Which is to say clear, minimalist, purposeful trying, even medical, as if to recommend it is purged of performative frills — besides that first-glance stark distinction is the performative visible thrill this sort of look is capturing for as a differentiator so there’s loads of contrivance at work.

In cellphone (1)’s case, by stepping away from the shiny, hermetically sealed look that iPhone maker Apple is so keen on — and scores of Android system makers have so keenly copied — Nothing is delivering some good, on the spot visible differentiation vs. the premium competitors.

On its web site, it sums up its method with cellphone (1) as: “Designed with intention. Full of heat. And pleasure.” Which suggests the parrot is there to symbolize all of the enjoyable stuff you are able to do with the stripped-back little bit of cuttlefish-bone-white cellular equipment it is having a (staged) beak at.

As we have famous earlier than, Nothing is a dab hand at teasers. Albeit, founder Carl Pei’s tweet about this pre-launch reveal claims the startup’s hand was compelled by leakers forward of subsequent month’s official unboxing. (However for those who consider that, nicely, I’ve a really wholesome Norwegian Blue parrot to promote you.)

A earlier Nothing teaser of cellphone (1) confirmed what seem like illuminated mild strips on the again of the system — a strikingly contrasting function to the in any other case utilitarian look being revealed at present. So all is probably not as purely purposeful because the cellphone’s analog look may suggest at first look, because it appears to sprinkling slightly enjoyable into the design combine too.

Pei has beforehand stated Nothing’s debut smartphone will pack a Qualcomm Snapdragon chip, rock wi-fi charging and run a skinned model of Android (aka NothingOS) — which its advertising suggests will layer one thing “daring” and “heat” atop Google’s hyperfamiliar smartphone platform. So if the person interface would not — by some means — function snazzy plumage we will be disenchanted.

The remainder of cellphone (1)’s specs are TBA however Nothing will formally reveal all on July 12.

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