Nothing will launch its first handset, the Cellphone 1, this summer time, the corporate confirmed on Wednesday forward of its “The Reality” livestream. Within the standard advertising and marketing fashion of its CEO, OnePlus co-founder Carl Pei, Nothing shared a handful of particulars in regards to the upcoming system whereas promising to disclose extra over the approaching months.
It introduced the telephone will characteristic a Qualcomm Snapdragon chipset and run Nothing OS, a modified model of Android that “captures the perfect options” of Google’s cellular working system whereas distilling it “to only the necessities.” The corporate promised Nothing OS would supply a quick and easy expertise, with a person interface that options “bespoke” fonts, colours, design parts and sounds. Nothing will supply a preview of its software program imaginative and prescient in April by means of a launcher these with choose Android telephones could have the prospect to obtain.
Briefly, it seemingly seems to be like nothing hopes to proceed the place OnePlus left off earlier than Pei departed the corporate and it merged with Oppo. By that time, many longtime OnePlus followers felt the corporate had successfully stopped catering to them with its determination to increase into the price range telephone market by providing what they noticed as rebranded Oppo gadgets. Whereas most assumed Nothing would finally announce a telephone given Pei’s historical past, these assumptions grew to become much more actual in the beginning of March when a report got here out that Nothing had proven off a smartphone in non-public conferences at Cell World Congress. Simply days later, leaker Evan Blass shared a photograph of 1 such assembly Pei took with Qualcomm CEO Cristiano Amon the place you possibly can see Pei holding what seems to be like an unannounced telephone.
Pei positioned the Cellphone 1 as a part of a broader ecosystem that shall be open to different manufacturers. He stated his hope was to create an ecosystem that may characteristic Apple-like cohesion between totally different services and products whereas on the identical time permitting individuals to make use of no matter gadgets they need. “That is the beginning of an open and numerous product ecosystem that provides individuals actual alternative,” he stated. “We’re constructing probably the most compelling various to Apple.” However precisely how Nothing plans to realize that imaginative and prescient Pei was particular about.
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