TikTok is extending the maximum video length to 10 minutes

TikTok is as soon as once more growing the utmost size of movies on the platform, this time from three minutes to 10 minutes. “As we speak, we’re excited to start out rolling out the power to add movies which are as much as 10 minutes, which we hope would unleash much more inventive potentialities for our creators world wide,” a TikTok spokesperson instructed Engadget.

The service examined the longer time restrict over the previous few months, as TechCrunch notes. TikTok bumped up the utmost video size from 60 seconds to a few minutes final July.

The elevated time restrict might make TikTok an even bigger competitor to YouTube (which countered TikTok with a competing characteristic known as Shorts). The transfer ought to profit creators who deal with make-up tutorials, cooking and different forms of content material that maybe work higher in a longer-form format. There will even be much less want for customers to separate their extra in-depth content material throughout a number of movies.

Nevertheless, some considerations have been raised in regards to the timing of the transfer, given TikTok is getting used to share misinformation associated to Russia’s invasion of Ukraine.

“We proceed to carefully monitor the state of affairs, with elevated assets to answer rising developments and take away violative content material, together with dangerous misinformation and promotion of violence,” the TikTok spokesperson stated. “We additionally accomplice with unbiased fact-checking organizations to additional support our efforts to assist TikTok stay a protected and genuine place.”

Replace 2/28 2:11PM ET: Added a remark from TikTok about the way it’s dealing with the Ukraine state of affairs.

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