Why Shouldn’t Audi Build A Pickup Truck? Everyone Else Is

The new Volkswagen Amarok (this is the outgoing one) could serve as the basis for a future Audi pickup.

The brand new Volkswagen Amarok (that is the outgoing one) might function the premise for a future Audi pickup.
Picture, Volkswagen

By the top of the last decade, Audi’s lineup might look vastly totally different from the way it does at the moment if the model’s Sphere collection of electrical land yachts is any indication of its future plans. The truth is, a pickup truck could even be within the playing cards, too.

The German automaker’s CEO, Markus Duesmann, teased such a automobile whereas chatting with the media forward of Audi Group’s newest earnings name, Autocar has reported. Particularly, the chief govt mentioned that whereas he cannot promise Audi will produce a pickup, the model is “trying into it.”

That form of “perhaps we are going to, perhaps we can’t” teasing isn’t uncommon amongst folks in Duesmann’s line of labor. What makes this extra fascinating is that Audi is taking the truck thought so critically that it could have already explored it in idea type. From the article:

Audi wouldn’t be drawn into giving any additional particulars about any potential pick-up mannequin, however Duesmann did say: “Truly, we are going to current – ​​not too removed from now – perhaps one thing”, hinting on the chance for an imminent idea unveiling or an official affirmation of the mannequin.

There’s clearly no higher time to get into the pickup sport, If Audi desires in, it has the {hardware} to do it through Volkswagen’s Amarok, a midsize truck based mostly on the Ford Ranger that’s offered outdoors the US and Canada. The following-generation Amarok is coming, in spite of everything, and it’ll as soon as once more be derived from Ford’s workhorse,

So why should not Audi money in? Some automakers, like Kia, are ready for electrical autos to saturate the market earlier than making an attempt their palms at vehicles, as a result of the modularity of EV platforms makes that form of experimentation comparatively simple. Audi won’t even wait that lengthy by the sound of issues.

If the theoretical Audi truck does come to move, it might avoid our shores identical to the Amarok and Mercedes’ personal short-lived pickup, the Nissan Navara-based X-Class. The X-Class by no means caught on in Europe in its three years available on the market, prompting Audi’s rival to discontinue the automobile in Could of 2020, One would possibly fear an Audi-branded pickup might run an analogous danger, however on condition that vehicles have changed luxurious sedans because the standing symbols of our timeDuesmann and firm have each motive to present it a shot.

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