Women’s Day: Truecaller launches campaign to encourage women to shout and report harassment

Truecaller has launched the # Callitout marketing campaign, which inspires ladies to speak in regards to the harassment they face via calls and textual content messages forward of Worldwide Ladies’s Day tomorrow.

The brand new # Callitout marketing campaign is a continuation of the # itsnotok marketing campaign beforehand launched by the corporate. With the marketing campaign, Truecaller needs to lift consciousness about harassment and encourage ladies to take motion towards harassment. It was first launched in 2017, however Truecaller has completed so yearly since.

In accordance with a examine carried out by Truecaller in 2020, eight out of ten ladies in India obtain harassment and harassment calls in India. One in 5 ladies within the nation receives inappropriate and sexual calls or textual content messages. In India, 76% of those calls and messages come from folks unfamiliar to ladies and 4% from acquaintances.

The examine additionally identifies traits in Brazil and Kenya, the place numerous harassment calls come from prisoners. In India, these calls and messages have an effect on ladies most in metro cities, and ladies in Chennai are most affected, adopted by New Delhi, Pune and Kolkata, respectively.

In the meantime, Indian ladies usually tend to oppose these requests, with seven in ten ladies reporting doing so. Nonetheless, these actions are hardly ever reported to the authorities, as most ladies within the nation solely resort to caller barring.

To assist the efforts of its info marketing campaign, Truecaller has additionally partnered with the Cyber ​​Peace Basis to launch a cybersecurity program aimed toward coaching 15,000,000 ladies to remain protected on-line.

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